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Company Profile

Fast Track

CRM PlatformFounded 2016

About

Fast Track is a revolutionary CRM automation platform that was built by iGaming veterans specifically to solve the complexities of gambling marketing. The platform allows operators to move away from static, "one-size-fits-all" email blasts to a dynamic, real-time engagement model. Fast Track connects to all of an operator's data sources—including the PAM, sportsbook, and casino feeds—allowing them to trigger personalized messages (SMS, Push, Email, On-site) based on a player's exact live behavior. Whether a player just hit a big win, lost a bet on the 90th minute, or hasn't logged in for three days, Fast Track automates the perfect response. This "digital brain" allows small marketing teams to manage millions of personalized player journeys with total control and transparency.

B2B Solutions

Real-Time Engagement Engine: Triggering automated communications the second a specific player event occurs. Unified Data Hub: Consolidating data from every platform provider into a single, clean interface for marketing teams. AI-Driven Segmentation: Automatically grouping players based on their risk level, value, and game preferences. Lifecycle Automation: Designing "always-on" player journeys for onboarding, reactivation, and VIP management. Multi-Channel Orchestration: Seamlessly managing SMS, Email, Push Notifications, and On-site pop-ups from one dashboard. A/B Testing & Optimization: Built-in tools to test different offers and subject lines to maximize conversion and retention rates.

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