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Company Profile

First Sport Media

Advertising TechnologyFounded 2001

About

"First Sport Media (FSM) is an international advertising powerhouse specializing in the sports vertical. The company operates a vast network of over 80 sports-related websites that deliver on-demand content such as live scores, news, match reports, and statistics. FSM is a critical partner for iGaming operators, providing access to a high-intent audience of over 82 million monthly unique visitors. With a staggering 6.88 billion monthly ad impressions, the network is particularly dominant in high-growth markets like Africa, Latin America, Asia, and Europe. FSM’s core strength lies in its SEO-driven traffic (71% share), ensuring a constant flow of new, engaged users who are actively searching for sports content. By offering flexible ad-serving solutions and tactical targeting, First Sport Media helps global brands scale rapidly and build long-term loyalty among sports fans."

B2B Solutions

Direct Display Advertising: Various high-visibility placement options across a network of 80+ premium sports sites, including leaderboard banners and localized ad spots. Native Ad Integration: Seamlessly blending brand messages into the organic content of sports news and live score platforms for higher engagement and trust. PR & Content Projects: Customized content marketing and PR campaigns designed to establish brand authority within the global sports community. Global Reach & Scaling: Rapid brand scaling capabilities across key regions, with a historic stronghold in the African market since 2001 and massive growth in LatAm and Asia. SEO-Focused Traffic: Access to an audience primarily driven by search engines, ensuring that advertisers reach users who are actively consuming sports data and predictions. Custom Ad-Serving Solution: Proprietary technology that allows for precise targeting, real-time analysis, and tactical optimization of advertising campaigns. Exclusive Publisher Partnerships: Strategic collaborations with major sports platforms (e.g., SofaScore, Sportskeeda, Aiscore), providing exclusive inventory that is not available on general ad exchanges.

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