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Company Profile

Handbox

Player Retention & ReactivationFounded 2015

About

"Handbox is a specialized B2B CRM marketing agency dedicated to the iGaming and betting industry. Recognizing that 70-80% of players typically churn after their first deposit, Handbox provides a robust 'Retention-as-a-Service' model to reverse this trend. The agency functions as an outsourced CRM department, replacing the need for in-house managers, designers, and HTML coders. By leveraging 10 years of industry expertise, Handbox builds automated communication ecosystems—including personalized email sequences, push notifications, SMS, and Telegram bots—that increase player Lifetime Value (LTV) by 30-50% and boost Net Gaming Revenue (NGR) by up to 35% without increasing acquisition costs."

B2B Solutions

Turnkey CRM Strategy: Development of full communication maps tailored to specific geos and player psychologies, moving players from registration to long-term loyalty. Automated Welcome & Onboarding: Personalized email and push sequences triggered immediately after registration to maximize first-time deposit (FTD) conversion. Player Reactivation: Strategic "win-back" scenarios for players inactive for 7, 14, or 30+ days, utilizing automated triggers and empathetic copy. Gamification & Engagement: Implementation of interactive features like "Wheel of Fortune," Telegram-based mini-games, and tournaments to increase session frequency. Technical Deliverability Audit: Ensuring marketing messages actually reach the inbox by managing SPF, DKIM, DMARC settings and monitoring IP reputations. CRM Team-on-Demand: A comprehensive subscription model where Handbox handles all creative, technical, and analytical tasks for an operator's CRM needs. Data-Driven Analytics & A/B Testing: Continuous optimization of offers and creative assets through deep analysis of player behavior and open/click rates.

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