iGaming listed. Simple. Sharp. Professional.
Incentive Games is the global leader in the "Free-to-Play" (F2P) vertical, providing sportsbooks and casinos with the ultimate tools for low-cost player acquisition and long-term retention. Their games—ranging from weekly score predictors to fantasy-style challenges—are designed to capture users who might be intimidated by traditional betting, acting as a "soft" entry point into the gambling ecosystem. For established brands like bet365, FanDuel, and Entain, Incentive Games provides a way to stay "top-of-mind" with players during the week, even when there are no major live matches. Their products are built on deep psychological principles of gamification, ensuring that players return to the app daily, significantly increasing Lifetime Value (LTV) and reducing churn.
Custom F2P Sports Predictors: Developing branded "Correct Score" or "Stat" predictors that drive massive weekend traffic. Retention-Focused Gamification: Creating daily-login games (like "Wheel of Fortune") that incentivize players to open the app every day. Lead Generation Funnels: Using free games to collect high-quality user data and convert them into depositing real-money players. Cross-Sell Mechanics: Built-in logic that suggests relevant real-money bets based on a player's F2P predictions. Behavioral Data Analytics: Providing operators with insights into player preferences before they even place their first real-money bet. Tournament & Leaderboard Engines: Enabling community-based competition through F2P leagues to drive social engagement.